Doug Harrison
Author
Language
English
Description
Every business and brand suffers from at least one Mind Trap impeding them from owning a more distinctive and profitable place in the world. Within “The Rise Framework”, Doug Harrison identifies 10 Mind Traps that business owners, marketers, and sales professionals should actively replace when presenting their proposition to customers or clients.
Companies lose many prospective clients by being an OverExplainer, Copy Catter, Feature Lister, Glorifier,...
Author
Language
English
Description
In this practical and fascinating follow-up to their behind-the-scenes look at America's most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they...